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Having been uninspired by clickbait media, vanilla content and doppelgänger ideas, our aim at YOLKLORE is to present you with stuff you don’t normally come across by brands and places you haven’t yet heard of, helping brilliant brands enter your lives and bring you joy. ⁣

Inspired by the six core beliefs of:⁣

People⁣
Culture⁣
Food & Drink ⁣
Experimentation ⁣
Diversity⁣
Discovery ⁣

Always mind-nourishing (never mind-numbing) eye-opening and often LOL. We are searching far and wide to find you the wheat, not the chaff. Be a Yolklore reader and help us help the cream rise to the top. ⁣